Mirage Floors · Dealer brand audit
Roster › Midwest Direct Dealers › A-American Custom Flooring
RC0010117 · Midwest · LME Spring 2026

A-American Custom Flooring

Website aamericancustomflooring.com Locator page miragefloors.com/en-us/…-RC0010117 Audited Sep 11, 2026 · 06:40 Previous Aug 12, 2026 · 58
Re-run audit Download PDF Send to dealer Open dealer portal page
62
of 100
Needs attention Up 4 since last month.
Social and measurement are holding the score down.
Website · 30%
58 / 100
Google profile · 25%
82 / 100
Social · 15%
35 / 100
Mirage hand-off · 30%
60 / 100

Mirage → dealer hand-off

What actually happens to a visitor Mirage sends to this dealer.

1 · Source

Midwest campaign

Google Search, Meta and coupon-site traffic geofenced to the A-American polygon (Area 1 and Area 2).

Live
2 · Locator

RC0010117 page

Name, address and hours match the store. Website link is present and resolves in one hop.

Correct
3 · Landing

Homepage

Lands on the homepage. Mirage appears in a brand carousel below the fold; no promo banner.

Weak brand signal
4 · Measurement

Lytx tag

No Lytx tag detected on any page. USA account ID has not been assigned yet.

Not firing
5 · Local proof

Google & social

Google profile is strong. Facebook has no Mirage content since March 2026.

Partial

Hand-off checks

60 / 100
  • ✓
    miragefloors.com dealer page is live
    Name, address and hours match the Google profile and the LME roster.
    15 / 15
  • ✓
    Locator website link resolves cleanly
    301 → https://aamericancustomflooring.com/ · 1 hop · 0.9 s
    15 / 15
  • ✕
    Lytx tag present on dealer domain
    No Lytx snippet found on 24 crawled pages. Account ID unassigned for USA dealers.
    0 / 25
  • –
    UTM parameters preserved to landing page
    utm_source=mirage survives the redirect but is dropped by the site's cookie banner reload.
    10 / 20
  • ✓
    Coupon leads routed to a monitored inbox
    Last 3 test leads acknowledged within 24 h.
    15 / 15
  • –
    Territory polygon matches store address
    Area 1 verified. Area 2 footprint is 10 km away and still under review.
    5 / 10

Traffic Mirage sent this dealer

Last 8 weeks
Jul 20Jul 27Aug 3Aug 10Aug 17Aug 24Aug 31Sep 7
Locator clicks
412
Coupon leads
23
Attributed dealer-site visits
— no tag
Attributed calls
— no tag
Why this matters. Mirage sent 412 locator clicks in eight weeks. Without the Lytx tag none of them can be tied to a visit, call or form on the dealer's site.

Pillar 1 · Dealer website

aamericancustomflooring.com · 24 pages crawled · mobile and desktop

Checks

58 / 100
  • –
    Mirage brand visible above the fold
    Logo appears in a “brands we carry” carousel, third slide, below the fold on mobile.
    8 / 20
  • ✓
    Dedicated Mirage product page
    /brands/mirage-hardwood · 2024 collection imagery · no current lines.
    15 / 20
  • ✕
    Current promotion on the landing page
    Spring 2026 offer not mentioned anywhere on the site.
    0 / 15
  • ✓
    Link back to miragefloors.com
    Outbound link on the brand page opens Mirage collections.
    10 / 10
  • ✓
    Contact path within one click
    Sticky phone button on mobile; quote form on every page.
    15 / 15
  • –
    Mobile performance
    Largest contentful paint 4.1 s on mobile. Hero video is 9 MB.
    10 / 20

Evidence

View all captures

Pillar 2 · Google Business Profile

A-American Custom Flooring · Flooring store · 4.8 ★ · 212 reviews

Checks

82 / 100
  • ✓
    Claimed, verified, correct category
    Primary category Flooring store; secondary Wood floor installation service.
    15 / 15
  • ✓
    Website matches locator link
    Same domain, no tracking mismatch.
    15 / 15
  • ✓
    Phone matches locator
    Main line matches the RC page and the CallRail pool for Midwest.
    15 / 15
  • –
    Mirage named in description or products
    Description lists “premium hardwood brands”; Mirage not named. No product entries.
    7 / 20
  • ✓
    Photos show Mirage product or signage
    3 of 41 photos include Mirage displays in the showroom.
    12 / 15
  • ✓
    Reviews mention Mirage · reply rate
    6 reviews mention Mirage; 91% of reviews replied within 7 days.
    18 / 20

Profile snapshot

Sep 11
Rating
4.8 ★ (212)
Reviews last 90 d
14
Mentions of Mirage
6 reviews · 0 posts · 0 Q&A
Last Google post
Jun 3, 2026
Hours
Match locator
Address
Match locator · Area 1

Pillar 3 · Social profiles

Facebook and Instagram · last 90 days

Checks

35 / 100
  • ✓
    Profiles found and linked from website
    Facebook 2.1k followers · Instagram 640 followers.
    15 / 15
  • ✕
    Mirage mentioned or tagged in last 90 days
    Last Mirage post Mar 14, 2026 (Facebook). Nothing on Instagram.
    0 / 30
  • ✕
    Spring 2026 campaign creative reused
    Supplied creative kit not detected on either profile.
    0 / 25
  • ✓
    Profiles link back to dealer website
    Both bios link to the homepage.
    10 / 10
  • –
    Posting cadence
    Facebook 3 posts / 90 d · Instagram 1 post / 90 d.
    10 / 20

Recent posts

Facebook · Instagram

Recommended actions

Ordered by expected lift on the score and on lead conversion.

  • P1
    Assign a USA Lytx account ID and install the tag on aamericancustomflooring.com
    Unblocks attribution for 412 locator clicks per eight weeks. Snippet is ready in the dealer portal once the ID exists.
    +25 hand-off
  • P1
    Add a Spring 2026 promo banner on the homepage and Mirage page
    Visitors arriving from the locator currently see no continuity with the offer that brought them.
    +15 website
  • P2
    Publish the supplied campaign creative on Facebook and Instagram
    Two posts per month through the promo window restores the social pillar to a passing score.
    +45 social
  • P2
    Name Mirage in the Google Business Profile description and add product entries
    Captures “Mirage hardwood near me” searches that currently show competitors.
    +13 Google
  • P3
    Move the Mirage logo above the fold on mobile and compress the hero video
    Improves first-screen brand signal and mobile load time together.
    +12 website
  • P3
    Confirm whether Area 2 should stay in the territory polygon
    Open review item from the dealer portal; resolving it completes the hand-off pillar.
    +5 hand-off

Audit history

DateWebsiteGoogleSocialHand-offTotalChange
Sep 11, 20265882356062Google reviews replied
Aug 12, 20265870356058—
Jul 14, 20265270405555Mirage page updated
Jun 16, 20264466405551Baseline

Sources checked

Dealer website
https://aamericancustomflooring.com
Locator page
https://www.miragefloors.com/en-us/a-american-custom-flooring-…-RC0010117
Google profile
maps.google.com/?cid=…
Facebook
facebook.com/aamericancustomflooring
Instagram
instagram.com/aamericanflooring
Dealer portal
dealers.miragefloors.dev/usa/midwest/a-american/
Lead routing
Coupon program · Midwest inbox