Mirage Floors · Dealer brand audit
Local Market Extension · Spring 2026 cohort

Is the Mirage brand visible where our leads land?

Every LME dealer receives traffic and leads from miragefloors.com, the dealer locator, the coupon program and paid media. This audit checks whether the dealer's website, Google Business Profile and social profiles carry the Mirage brand well enough to convert that hand-off.

16LME dealers 5territories Sep 11, 2026last crawl
Cohort brand score
61/ 100
Weighted across four pillars
Ready to receive leads
5
Score 75 or higher on all pillars
Needs attention
8
One or more pillars under 60
Hand-off broken
3
Locator link, phone or tag failing
Lytx tag detected
7/ 16
USA account IDs still unassigned

Mirage → dealer hand-off

The path a Mirage-generated visitor takes before the dealer can close. Each hop is audited.

1 · Source

Mirage campaigns

Google, Meta, programmatic and coupon-site traffic driven into the dealer's territory polygon.

Mirage owned
2 · Locator

miragefloors.com dealer page

The RC dealer page and locator card: name, address, phone, hours and website link.

14 / 16 correct
3 · Landing

Dealer website

Where the click lands. Mirage logo, product pages, promo mention and a clear contact path.

9 / 16 show Mirage
4 · Measurement

Lytx tag & UTMs

Dealer-site tag firing so Mirage can attribute visits, calls and form fills back to the campaign.

7 / 16 firing
5 · Local proof

Google & social

Profile, reviews and recent posts reinforce that this dealer carries Mirage before the visit.

6 / 16 active

Dealer roster

Click a dealer for the full report, evidence and recommended actions.

All Montreal PNW Midwest SEP North-East Hand-off broken
Search dealer or RC…
Export CSV Re-run audit
Dealer Territory Website Google profile Social Mirage hand-off Total Status Last checked
A-American Custom FlooringRC0010117 Midwest 58 82 35 60 62 Needs attention Sep 11
Thornton FlooringRC0009676 Midwest 84 88 76 80 83 Ready Sep 11
Verhey Carpets EastRC0018011 Midwest 64 55 48 30 51 Hand-off broken Sep 11
Dalton / Floor DealzRC0060030 PNW 78 80 62 75 75 Ready Sep 10
Weeks Hardwood FlooringRC0043864 SEP 72 66 28 55 59 Needs attention Sep 10
Old Crafters / Deco27RC0003058 SEP 38 60 52 20 41 Hand-off broken Sep 10
Jordan Wholesale LumberRC0057898 SEP 56 74 44 65 61 Needs attention Sep 10
Floor MeRC0055242 North-East 80 86 82 65 78 Ready Sep 11
Carpet ExchangeRC0063394 · candidate PNW 62 78 58 — 66 Not enrolled Sep 9
Barwood-Pilon LavalRC0000093 Montreal 88 84 79 92 86 Ready Sep 11
Barwood Pilon · DorvalRC0000103 Montreal 88 68 79 90 81 Ready Sep 11
Planchers MascoucheRC0028430 Montreal 54 76 50 85 66 Needs attention Sep 11
Couvre-Plancher BlanchetteRC0047815 Montreal 46 58 22 85 55 Needs attention Sep 11
Pro-fil DesignRC0028457 Montreal 60 62 57 85 66 Needs attention Sep 11
Planchers GSMRC0028434 Montreal 32 48 18 35 34 Hand-off broken Sep 11
Boutique du PlancherRC0000080 Montreal 74 80 66 88 77 Ready Sep 11

Most common gaps across the cohort

16 dealers
  • !
    Lytx tag missing or not firing on the dealer site
    9 dealers. Mirage cannot attribute the traffic it sends, so campaign ROI for the dealer is invisible.
    9 / 16
  • !
    No Mirage post on Facebook or Instagram in the last 90 days
    10 dealers. Campaign creative was supplied for Spring 2026 but was not reused locally.
    10 / 16
  • –
    Mirage not listed in Google Business Profile products or description
    8 dealers. Local searchers for “Mirage hardwood near me” do not see the dealer as a carrier.
    8 / 16
  • –
    Locator click lands on a homepage with no Mirage mention
    7 dealers. Visitors arriving from miragefloors.com lose the brand thread on the first screen.
    7 / 16
  • –
    Phone number on locator differs from Google profile
    3 dealers. Call tracking and Google calls report against different lines.
    3 / 16

Pillar averages by territory

Score / 100
TerritoryWebsiteGoogleSocialHand-offTotal
Montreal6368538166
PNW7079607570
Midwest6975535765
SEP5567414754
North-East8086826578
Reading this. Montreal dealers score highest on hand-off because their Lytx tags are live. USA dealers cannot pass the measurement checks until their Lytx account IDs are assigned.

How a dealer is scored

Four pillars, weighted toward the surfaces where Mirage traffic actually lands.

Pillar 1

Dealer website

What a visitor sees after clicking through from miragefloors.com.

  • Mirage logo or “authorized dealer” mark above the fold
  • Dedicated Mirage or hardwood product page
  • Current promotion mentioned on the landing page
  • Link back to miragefloors.com collections
  • Phone, form or chat within one click
  • Mobile layout and load time
Weight 30%
Pillar 2

Google Business Profile

The listing local buyers see before they ever reach the website.

  • Claimed and verified, flooring store category
  • Website URL matches the locator link
  • Phone matches the locator and call tracking line
  • Mirage named in description or products
  • Photos showing Mirage product or signage
  • Reviews mentioning Mirage, and reply rate
Weight 25%
Pillar 3

Social profiles

Whether the dealer amplifies the campaign to its own local audience.

  • Facebook and Instagram pages found and linked from the site
  • Mirage mentioned or tagged in the last 90 days
  • Spring 2026 campaign creative reused
  • Profile links back to the dealer website
  • Posting cadence
Weight 15%
Pillar 4

Mirage hand-off

The plumbing between Mirage's spend and the dealer's phone.

  • miragefloors.com RC page live with correct name, address, hours
  • Locator website link resolves without redirect chains
  • Lytx tag present and firing on the dealer domain
  • UTM parameters preserved through to the landing page
  • Coupon leads routed to a monitored dealer inbox
  • Territory polygon matches the store address
Weight 30%